About Us &
Previous Work
We are an agency that knows the Lifestyle category
Our founding team members each have a unique perspective, having started out in the luxury, fashion and hospitality sectors respectively. We met at The Communications Store, where we spent more than a decade working together proudly representing pioneering, best-in-class lifestyle businesses, from start-ups to household names and global brands. Our expertise spans wellness, travel, fashion, F&B, retail, placemaking, interiors, private banking, motoring, homeware and luxury retail. Between us, we have delivered truly stand-out campaigns that have started important conversations and driven real change for our clients, and we have been privileged to have done it working alongside some of the best in the business.
We came together in 2023 to launch The Beacon. To shine a light for businesses looking for personal, ‘in-house’ support and guidance in an increasingly complex communications landscape that is dominated by big agencies.
We are in the unique position of being able to draw on our collective network of experts across the full communications spectrum, and we passionately believe that all businesses, big or small, should be able to access this. With a core, founding team that can offer an exceptional level of on-going service and a supporting ‘black book’ of specialists who can be called upon to rise to any challenge, The Beacon is a unique proposition, designed to be truly agile and to meet your business’s every need.
OUR INDIVIDUAL EXPERIENCE
Our founding team has decades of collective experience working with many of the world’s most globally recognised and purposeful brands. Our past clients include:
ART & CULTURE
Royal Academy
NOW Gallery
Banking
Investec Private Bank
PrimaryBid
BEAUTY
Bamford
GOOP
Molton Brown
Childrenswear
Newbie
Mini Rodini
Destination & Public Realm
Bicester Village
Greenwich Peninsula
The Crown Estate (Regent Street & St James’s)
Cadogan Estates
K11 Musea
FASHION
Allbirds
Geox
TOA.ST
FASHION
Allbirds
Geox
TOA.ST
FOOD & BEVERAGE
Alain Ducasse
Cuisinart
Bacardi Group
Gordon Ramsay Restaurants
Moet Hennessy
Oblix
Roka
Simon Rogan
Taste of London
Tom Aikens
Waring
Whispering Angel
Interiors & retaiL
L’objet
OKA
Petersham Nurseries
The Conran Shop
Jewellery
Birks
Graff
Kiki McDonough
Mappin & Webb
Tiffany & Co.
Motoring
Genesis
MINI
Rolls Royce
travel
ACCOR
Canouan
Four Seasons
Heckfield Place
Leading Hotels of the World
One&Only
Rocco Forte
Soneva
Stanglwirt
The Peninsula Hotels