About Us &
Previous Work
We are an agency that knows the Lifestyle category
At the heart of our company is a founding team with deep expertise, shaped by decades of experience in the lifestyle sector. We proudly partner with businesses at every stage of their journey; from bold start-ups to globally recognised leaders.
We help build brands that set the standards across the lifestyle spectrum, extending to placemaking, retail, hospitality & travel, food & beverage, fashion & luxury goods, design & interiors, private banking, motoring, wellness and more.
The Beacon is a consulting service and agency designed to adapt seamlessly to the needs o businesses seeking bespoke communications support. More than just a traditional agency, it is highly flexible, offering ‘in-house’ style partnership whilst leveraging big agency expertise and the agility to respond to short- and long-term goals.
The Beacon aims to be a guiding light in today’s increasingly intricate communications landscape that is mostly dominated by large agencies.
Our expertise lies in creating truly standout communication strategies and campaigns that ignite conversations, inspire loyalty, and drive tangible brand equity, utilising insights and heart to do so. We succeed by building lifestyle brands that not only resonate but lead the way in their industries.
What sets us apart is our ability to leverage an extensive network of experts spanning the entire communications spectrum. Our belief is simple: every business, every brand, regardless of size, deserves access to world-class expertise to realise its purpose and reach its goals.
With a core team that delivers exceptional service and a curated ‘black book’ of specialists ready to tackle any challenge, The Beacon is designed to be agile, responsive, strategic and entirely tailored to our clients’ needs.
OUR INDIVIDUAL EXPERIENCE
Our founding team has decades of collective experience working with many of the world’s most globally recognised and purposeful brands. Our past clients include:
ART & CULTURE
Royal Academy
NOW Gallery
Banking
Investec Private Bank
PrimaryBid
BEAUTY
Bamford
GOOP
Molton Brown
Childrenswear
Newbie
Mini Rodini
Destination & Public Realm
Bicester Village
Greenwich Peninsula
The Crown Estate (Regent Street & St James’s)
Cadogan Estates
K11 Musea
FASHION
Allbirds
Geox
TOA.ST
FASHION
Allbirds
Geox
TOA.ST
FOOD & BEVERAGE
Alain Ducasse
Cuisinart
Bacardi Group
Gordon Ramsay Restaurants
Moet Hennessy
Oblix
Roka
Simon Rogan
Taste of London
Tom Aikens
Waring
Whispering Angel
Interiors & retaiL
L’objet
OKA
Petersham Nurseries
The Conran Shop
Jewellery
Birks
Graff
Kiki McDonough
Mappin & Webb
Tiffany & Co.
Motoring
Genesis
MINI
Rolls Royce
travel
ACCOR
Canouan
Four Seasons
Heckfield Place
Leading Hotels of the World
One&Only
Rocco Forte
Soneva
Stanglwirt
The Peninsula Hotels